Marketing
SearchMicro-courses:17
1.
Marketing Fundamentals
12 Concepts
2.
Marketing Environment
16 Concepts
3.
Consumer Behaviour
24 Concepts
4.
Segmentation, Targeting, Positioning
11 Concepts
5.
Creating Customer Value: Product to Experience
19 Concepts
6.
Capturing Customer Value: Price to Exchange
15 Concepts
7.
Delivering Customer Value: Place to Everywhere
15 Concepts
8.
Communicating Customer Value: Promotion to Evangelism
25 Concepts
9.
Social Responsibility and Ethics in Marketing
12 Concepts
10.
Market Research
19 Concepts
11.
Competitive Marketing Strategies
15 Concepts
12.
Marketing Metrics
18 Concepts
13.
Digital Marketing
18 Concepts
14.
Services Marketing
31 Concepts
15.
B2B Marketing
24 Concepts
16.
Global Marketing
15 Concepts
17.
Contemporary Topics in Marketing
10 Concepts
Marketing Fundamentals
63,009 views
Total Concepts:12
01:16
1. Defining Marketing
01:29
2. Evolution of Marketing Concept - The Industrial Perspective
01:28
3. Evolution of Marketing Concept - Consumer Perspective
01:23
4. Value Creation in Marketing
01:28
5. The Marketing Toolkit - 4Ps to 4Es
01:21
6. Significance of Marketing
01:25
7. Changing Marketing Landscape
01:26
8. Nonprofit Marketing
01:17
9. Marketing Myopia
01:25
10. Defining Marketing Strategy
01:26
11. Marketing Plan
01:26